Three decades of creativity, growth, and innovation.
I co-founded Kroo, an award-winning UK digital bank, one of only five established here in the last 100 years. Over the course of eight years, I helped scale the business from just two people to a thriving team of over 280.
This incredible journey provided me with first-hand experience and deep insights into the dynamic world of startups, product development, customer experience, product design, UX and UI, and the fast-paced digital landscape. From conception to execution, I wore every hat along the way.
If that wasn’t enough, I’ve also spent over 25 years shaping some of the world’s most iconic brands, Coca-Cola, Heineken, Nestlé, Mars, GM, and L’Oréal to name a few, while having the privilege of working at top-tier agencies such as JWT, BBDO, Publicis, and McCann.